A world where your jewelry never fades—where the brilliance of every piece remains as powerful as the moment you first put it on. This is the foundation of Naude Bourn's care philosophy. In this guide, we share how to protect your investment and keep your pieces luminous for decades.
The Naude Advantage: Why Our Jewelry Holds Its Brilliance
Naude Bourn pieces are handcrafted in 18 karat gold, known for its high gold content and resistance to tarnish. Every piece is commissioned with precision, produced in exclusive, limited production cycles to ensure white-glove craftsmanship and timely delivery. This intentional model supports our commitment to excellence, sustainability, and long-term value.
Our jewelry care guide builds trust, signals exclusivity, and adds depth by aligning our operational structure with intentional design and lasting quality of Naude Bourn jewelry pieces.
Jewelry Care Essentials: Prevent Tarnish Before It Starts
1. Store with Intention, Not Obsession
Unlike plated or lower-karat gold, 18k gold doesn’t require airtight containers. Still, storing each piece in a soft pouch or a velvet-lined Naude Bourn box protects it from scratches and excess moisture. Add silica gel packets if you live in a humid climate.
2. Clean with Ritual, Not Routine
Gently wipe down your jewelry after wearing it with a soft cloth. For deeper cleaning, use mild soap and warm water—never harsh chemicals. Dry thoroughly. Reserve specialized cleaners for unique finishes.
3. Time Your Wear Strategically
Apply perfumes, lotions, and makeup before putting on your jewelry. Remove your pieces before swimming, exercising, or cleaning. Sweat and chemicals can accelerate dullness, even in high-quality gold.
4. Polish Only When Needed
Avoid over-polishing. Use a lint-free polishing cloth with gentle, straight strokes to restore shine. If needed, visit a professional for a full cleaning.
18k Gold: Resilient by Nature, Elegant by Design
Naude Bourn uses 18 karat gold because it offers a superior balance of purity and durability—more resilient than 14k, and vastly superior to plated metals. Each color of gold—Bravura Yellow, Rebel Rose, Surge White, and Stealth Black—is chosen for its symbolism and resistance to tarnish.
Special Consideration: White Gold and Rhodium
White gold pieces are rhodium-plated for added durability and brilliance. This platinum-family coating enhances resistance to scratches and preserves the piece’s structured glow. Over time, you may wish to reapply rhodium to maintain that finish.
Lab-Grown Diamonds: Sparkle that Never Fades
Resilient Beauty
Lab-grown diamonds possess the same hardness and optical brilliance as mined diamonds—and they do not tarnish, cloud, or fade. They’re ideal for those seeking long-term sparkle and low-maintenance wear.
Ethical Luxury
By choosing lab-grown diamonds, you're supporting sustainable sourcing and reducing the environmental toll of mining. At Naude Bourn, this isn’t a trend. It’s a commitment.
Professional Jewelry Maintenance: Leave It to Experts
Even the best jewelry needs a little care over time. Schedule a professional inspection and deep cleaning once or twice a year. Ultrasonic and steam cleaning refresh your pieces beyond what home care can offer.
Tailored recommendations ensure your jewelry remains secure and luminous—and ready for every moment worth celebrating.

Ask Naude FAQs: Preserving the Shine of Your Jewelry
1. Can all types of jewelry tarnish over time?
Yes. But 18k gold is significantly more resistant, and lab-grown diamonds never tarnish. Avoid plated jewelry or lower karats for long-term brilliance.
2. What's the best way to store my Naude Bourn jewelry?
Use our velvet-lined boxes or soft pouches. Keep each piece separate and consider adding silica gel to combat humidity.
3. How often should I clean my jewelry?
Wipe down after every wear. Deep clean as needed depending on usage.
4. Should I use household cleaners?
No. Stick to mild soap and water or professional-grade jewelry cleaners. Harsh chemicals may damage metals or gemstones.
5. Why choose lab-grown diamonds?
They’re as brilliant as mined diamonds, more sustainable, and entirely tarnish-resistant.
6. Where can I find long-lasting, high-quality jewelry?
Right here. Explore Naude Bourn’s Jewelry Collection
Final Word
To wear Naude Bourn is to wear intentional luxury. Your jewelry is not just protected—it’s designed to last. Every polish, every placement, every decision reflects your evolution.
Explore Naude Bourn’s full Jewelry Care Guide and collection today.
